When adidas introduced the Boost sole, I’m gonna be honest, we all thought it was just a marketing gimmick. “Oh, cool, a new sole… Right.” But the Boost tech brought the brand known most for tradition and design heritage into the 21stcentury, placing it front and centre during the first wave of Athleisure swag and the hypebeast era.
The Ultra Boost 3.0 (£129) will be, as you might’ve guessed, adi’s third incarnation of the Ultra Boost shoe, the gym-trainer-cum-all-rounder that has become a firm favourite with fans and resellers since its introduction in 2013, and when Kanye wore it to New York Fashion Week a year later and it went stratospheric.
Anyway, the German brand have announced eleven ace colourways of the new shoe and, genuinely, we couldn’t be happier.
